April 15, 2018

16/04/2018: IPPE – Where the world’s feed, meat and poultry industries meet

by Milling and Grain

What does the USA’s Super Bowl and the IPPE have in common? They both share similar dates in the annual calendar.

Not a problem you’d think, that is until they both turn up in the same town! In 2019, both events will converge on Atlanta, Georgia in the first week of February. And there is only one winner in this clash of titans and the IPPE, despite being among the top 30 trade exhibitions in the USA and the largest animal feed, meat and poultry industry event of its kind globally, has had to acquiesce and accept a push back in dates to February 12-14, 2019.

Super Bowl LIII, (the 53rd) and the 49th modern-era National Football League (NFL) championship game, will decide its league champion for the 2018 NFL season in Atlanta. The game will be played on Sunday, February 3, 2019, in the new Mercedes-Benz Stadium, which is right next to the Georgia World Congress Centre that will use all three major halls to accommodate the 2019 IPPE event 10 days later.

“They had a little more clout than we did, and they will move in in this week and take over the hotels and the centre, which means we will move two weeks into February,” says Nathan Morris, the Executive Vice-President of the Expo.

Significant growth
IPPE, the International Production and Processing Exposition, continues its growth trajectory to meet the needs of attendees as well as exhibitors. Over the past six years, since the Expo's three sponsors - the US Poultry and Egg Association, American Feed Industry Association and North American Meat Institute - came together, the show has grown significantly in size and attendance, says Mr Morris.

As a reflection of this growth, in 2019, IPPE will be expanding the show floor to all three halls - A, B and C - of the Georgia World Congress Centre.

“We had 159 exhibitors on our ‘wait’ list that we could not place this year,” he adds.

This will allow IPPE to accommodate increased demand for new and existing exhibitors for additional space as well as allow for more networking opportunities and engaging events on the show floor.

“We’ve had a really good show this year - we have had exhibitors tell us they’ve had the best show in five years. There were over 30,000 visitors, which was at the pace we achieved last year and the weather was good to us and the transportation got our visitors to and from the show floor efficiently,” he adds.

Asked what was different about this year’s event, Mr Morris said visitors responded well the southern hospitality offered. And that southern hospitality was in clear evidence from staff through to security personnel being particularly welcoming to visitors.

“When we survey our attendees they tell us they like the southern hospitality and we have to make sure we show it. We want to be open we want to be friendly and let them coma and enjoy not only the expo but also their experience in Atlanta,” he told Milling and Grain on the last day.

Read the full article, HERE.

The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine Milling and Grain
which is published by Perendale Publishers Limited.

For additional daily news from milling around the world: global-milling.com

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