April 23, 2015

23/04/2015: Internationalism and social media

Tom Blacker, IMD

First published in Milling and Grain, March 2015
The International Milling Directory received some excellent distribution and comments from North America this past month. GEAPS (The Grain and Elevator Processing Society) Exchange (annual conference and exhibition) in St Louis, Missouri, USA resulted in all-round successes for the North American industry. You can read more about the GEAPS Exchange later in this magazine. Feedback from the 500 copies distributed to the industry at this important annual conference and exhibition was very good indeed. 

As we all know, a lot of the grain industry works together on projects in supplying, upgrading, distribution and even combinations of equipment that result in effective solutions for the grain miller, grain handler or grain transporter. This has always been part of a pattern of users of the 23rd print edition that use the International Milling Directory for a variety of reasons. With a globalised industry, spreading from the older markets of the West outwards, North Americans are seeing the value of international publications more than ever before. 

The international market place is looking towards the developing markets of Eastern Europe, Northern, Western and Eastern Africa, and also to the Middle East. Our team is regularly in those regions alongside the industry as it develops. Watch this space for this magazine bringing you great things later this year. 

Users are increasingly using our online services. Social networking is becoming a larger part of our reach, just like most industries. This digital part of our audience keeps on growing faster and faster! In our social media, the International Milling Directory now has over 170 Facebook ‘likes’ – with most of those people liking our page based in Egypt, Turkey and India but most people reached located in Europe.

As would be expected for this industry, 89 percent of these users are male but we want to promote our Facebook page to female users in the industry so we invite you all to ‘like’ us at https://www.facebook.com/internationalmillingdirectory

Also, our successful Twitter page, over 672 followers on Twitter and our tweets made 1,500 impressions in the whole month of just 28 days of February. Follow us: @intmd (www.twitter.com/intmd). The directory is proud to be “connecting the milling industry worldwide”, as our biography on Twitter says.

Lastly, we hope you are finding the main website useful. One good thing to do is to register for the e-newsletter. Please go to the homepage at: http://www.internationalmilling.com/ and go down to ‘Keep in touch’ and simply enter in your email address and click ‘Go’. That is all it requires!

Tom Blacker
Directory coordinator

Read the magazine HERE.

The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine GFMT
which is published by Perendale Publishers Limited.

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