April 03, 2014

03/04/14: VIV Europe - 2014 'It’s about meeting the growing demand for better food’



VIV Europe 2014 has a strong feed flavour

Feed forms a focal point of VIV Europe 2014. Global developments in the composition and manufacturing of feeds will feature strongly at this international trade show. “We always cover the agribusiness spectrum from feed to meat in every VIV event. But Utrecht in May will underline the feed aspect in several ways,” confirms exhibition manager Ruwan Berculo. “For example, when our visitors arrive at the show they will find that a hall near to the main entrance contains displays by all the leading suppliers of feed manufacturing technology as well as for companies marketing ingredients and additives. A second hall only about a minute away on foot will have more nutritional products on show.”


Extend automation further into the process


Preliminary calculations tell us that there will be more than 40 exhibitors with machinery or equipment for feed mills. In addition about 15 companies supplying feed manufacturing systems will be represented on the stands forming a special pavilion. In addition global suppliers will shine their light on the profitability and competitiveness of feed manufacturing, by offering a view of how automation can be extended further into the processes of the mill. Ruwan continues: “Everyone in the feed business can gain from the knowledge shared during the various sessions as well as from seeing the innovations at display.“

It is something that has been emphasised repeatedly in the series of VIV Europe Roadshows which travelled around the world to promote the main event this spring. The directors and managers of feed manufacturing companies that attended these Roadshows have already made plans to attend the show in May, because of its strong feed flavour.


Intensification has to be sustainable

“We primarily aim to be a platform for all of the leading technology and know-how in the field of animal protein production in growth countries that currently have the greatest need for this. In addition, we of course also focus our range of solutions on major European countries and the United
States in order to achieve even more innovative and higher quality livestock, meat and egg production systems in those countries – all of course with clear preconditions for sustainability because the world has now discovered that intensification has to be sustainable. This is something we are already seeing in the far afield countries, where there is more interest in animal welfare and food safety than you may imagine. Meeting the growing need for animal protein products is not just simply a case of even bigger and more intensive.

With the theme of ‘sustainability’ Berculo is alluding to the misconception that this only relates to organic production. “It’s about answering the question about how we can meet the growing demand for better food and how we can develop that in a sustainable manner, throughout the world. What is required for that and meets the latest requirements will be here at the show. We have what has never been on show before, like we’ve promised.”

Attending VIV Europe is free upon registration. Please click here for your free ticket.

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