January 25, 2016

25/01/2016: Iran sanctions: unveiling the enormous potential for agriculture

http://www.ifw-expo.com/
With a population of almost 80 million people and a GDP of US$394 billion (2015), Iran looks set to become one of the most interesting marketplaces for the European agricultural industry.

Over the last few decades Iran faced a considerable backlog in foreign investment and the import of modern technology. However, thanks to the recently reached nuclear deal and the lifting of sanctions, it is expected that international trade with Iran will grow enormously. The Ministry of Agriculture Jihad has announced measures to support the agricultural industry through subsidies towards the purchase of agricultural machinery and equipment as well as investment in irrigation technologies.

Just in time for the re-opening of the Iranian market, DLG, the German Agricultural Society, is initiating cooperation with Iranian partners at Agrotech-Agropars, the exhibition for agricultural machinery, horticulture equipment, fertilisers, pesticides, seeds and water supply. 
The modern Fars International Exhibition Centre offers 17,000 square metres of space in five exhibition halls as well as 3000 square metres of outdoor space. The last edition attracted 248 producers of agricultural equipment and service providers, presenting their products to almost 60,000 visitors. This year the newly-built Hafez Hall will provide around 5500 square metres of space, particularly to international exhibitors. Business France and the German Federal Ministry of Food and Agriculture will organise the official French and German pavilions at the exhibition. The event will be accompanied by a high-level conference program organised by DLG, VDMA and the Ministry of Agriculture Jihad.

The 12th Agrotech-Agropars will take place on 26 - 29 April in Shiraz, the capital city of Fars Province. Shiraz is located at the foot of the Zagros Mountains and is considered as one of the economic and cultural centres of Iran. With a population of about 1.7 million, it is the sixth largest city in Iran and the region is the most important for the country’s agriculture and food industries. Wheat, potatoes, rice, tomatoes, cotton and sugar beet are the main agricultural products of the region. Along with the neighbouring regions of Arrak and Isfahan as well as Mashhad in the northeast, Shiraz is home to Iran’s biggest producers of agricultural machinery and equipment.
                       
IFWexpo Heidelberg, the fully owned subsidiary of  DLG International, is responsible for sales and organisation of Agrotech-Agropars 2016. For more information, please visit the website HERE.
 

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