May 06, 2015

06/05/2015: Agromed announces appointment of PeterLabs as new distributor in Malaysia

Agromed Austria, a leading provider of premium natural feed additives, has announced that it has strengthened its global distribution partner network for OptiCell® by appointing PeterLabs Sdn Bhd, a subsidiary of PeterLabs Holdings Berhad, as its distributor in Malaysia.

“We are pleased to partner with PeterLabs and look forward to working closely with their experienced team of dedicated professionals,” said Helmut Grabherr, CEO of Agromed.
     
http://www.agromed.at/home-en-US/
Image: Shubert Ciencia
“We are confident that PeterLabs’ vast experience and excellent knowledge of the Malaysia livestock market will support our initiative of communicating the Agromed and OptiCell® solutions to the poultry, swine and dairy markets in Malaysia.”

“It is our privilege to join Agromed’s network of distribution partners and represent their star product OptiCell®, a proven eubiotic lignocellulose containing a unique fermentable component,” said Lim Tong Seng, Managing Director of PeterLabs.

“With OptiCell’s impressive performance that is already noted by farmers in Malaysia as well as other parts of Asia, we believe that there is a huge market potential for OptiCell® here in Malaysia and hope to develop a strong demand from increasing our focus on additional livestock sectors and applications over the coming months.”

“As an established distributor, PeterLabs has a strong presence in Malaysia which will greatly help to expand the reach of OptiCell® in the region,” said David Saunders, CEO of LinkAsia Partners.

“The collaboration between Agromed and PeterLabs will enable more customers to experience the benefits from OptiCell®, thereby improving production performance and in-field solutions.”

OptiCell® is a natural lignocellulose product which offers a very competitive value proposition with proven performance benefits at a cost comparable to other fibre sources.  With a well-balanced combination of fermentable and non-fermentable fibre contents, OptiCell® is well recognized as a valuable, high density dietary component for modern feed programmes.



Visit the Agromed website HERE.
 

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